People walk on a path with grass patches inside a modern hall, surrounded by small trees and others conversing at a table. © Udo Mittelberger

All information about SCHAU!

Type

Public and themed trade fair

Opening hours

Thursday – Sunday,

daily from 10 a.m. to 6 p.m.

Exhibition area

approx. 20,000 m² in 11 halls plus

approx. 18,000 m² outdoor area

Exhibitors

around 280

Visitors

Visitors from western Austria, southern Germany, eastern Switzerland and Liechtenstein

Next dates

April 8 - 11, 2027

April 6 - 9, 2028

New concept

In 2026, SCHAU! launched with a new concept. Clear thematic areas, higher quality, and a focused trade fair format were at the core.

SCHAU! – Clearer. Stronger. More relevant.

SCHAU! presented itself with a revised concept. The focus was on clear thematic areas, targeted quality enhancement, and a more compact format. The fair concentrated more on content that is equally relevant to exhibitors and visitors.

Thematic structure with six SCHAU locations

The new layout creates clarity and makes planning easier. Each SCHAU location represents a specific theme: Garden, Health, Enjoyment & Wine, Leisure, Living, and Household. The content is presented in a contemporary way and emotionally engaging. This makes SCHAU! not only more informative but also more inspiring.

Efficient trade fair visit
The more compact format strengthens exchange and makes the visit more manageable. The clear structure helps to pursue interests purposefully and find relevant offers directly. SCHAU! thus becomes a place for well-founded decisions and personal encounters.

Quality over quantity
The fair deliberately focuses on selected exhibitors with convincing products and offers. Less scattering means more substance and a clear profile. Visitors experience high-quality content, exhibitors meet targeted demand.

Attractive supporting program

The SCHAU! team creates a versatile program every year for all age groups. Visitors experience exciting activities, interactive formats, and offers that invite participation.

Event for the whole family

SCHAU! offers a diverse trade fair experience for the entire family.

What remains
SCHAU! remains a place for dialogue, discovery, and inspiration. New is the clear thematic orientation that enriches the trade fair visit and increases the added value for all involved.

New concept.

More quality.

More SCHAU!

Good reasons to participate in the trade fair

SCHAU! provides the ideal foundation for your successful trade fair appearance.

High visitor numbers: Take advantage of the opportunity to reach thousands of potential customers in a short time.

Strong purchasing power: Benefit from the stable economic situation and a purchasing-powerful audience in the four-country region.

Large catchment area: Around 1.7 million people live around Vorarlberg.

Extensive supporting program: We boost visitors’ buying mood through inviting activities.

Personal support: Experience direct and individual support from our experienced trade fair team.

Individual stand construction packages: Benefit from tailor-made stand construction packages for specific sectors such as enjoyment, hospitality, and start-ups.

Suitable thematic areas: Position yourself in the right environment to reach the right target group.